One of the most clever projects at the Philadelphia Design Awards (which we posted about here), is the Optimism Script chair designed by 160over90 for Design Within Reach.
Black and white, beautiful typography, and happy words and phrases -- all on one good looking chair (chair originally designed by Paulo Mendes da Rocha). Product design doesn't get much better than this!
Optimism Script Chair
Darryl Cilli (Art Director), Adam Garcia (Designer)
(By the way, doesn't it look like this chair is smiling at you? Great photography.)
(By the way, doesn't it look like this chair is smiling at you? Great photography.)
The print ad campaign for the Optimism Script chair is fantastic, too. We like the contrast of the modern chair placed in front of distressed, urban backgrounds. It's the headlines, though, that really captured our attention.
PUT ON A HAPPY SPACE
HAPPINESS IS AROUND THE CORNER
HAPPINESS IS WHERE YOU FIND IT
GO FOR IT!
Our favorite? HAPPY GO LUCKY
160over90
DWR Print Ads
Darryl Cilli (Art Director), Adam Garcia (Designer)
So creative and yet it all seems so simple. Aren't those the best kind of ads? You can read more about this project from 160over90 here on their blog.
So creative and yet it all seems so simple. Aren't those the best kind of ads? You can read more about this project from 160over90 here on their blog.
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